Ideas That Scale: Oscar Manduku-Habeenzu’s Vision for Media-Driven Economic Literacy in Africa

by | Apr 13, 2025

“We often think of capital in terms of money. But the most valuable capital is the idea that frees others to build.”Oscar Manduku-Habeenzu.

In a continent as diverse as Africa, intellectual capital is one of the most underutilised tools for economic transformation. Oscar Manduku-Habeenzu is changing that. As the founder of Cabanga Media Group, and author of The Borderless Entrepreneur, Oscar has created a network of platforms that do more than publish stories – they build economies through thought leadership.

At the heart of this mission sits Mufakir Magazine, Cabanga Media Group’s North African publication dedicated to economic reform through strategic thinking, business literacy, and scalable models.

Why Mufakir? Why North Africa?

Mufakir, the Arabic word for thinker or philosopher, reflects the intellectual legacy of North Africa – a region known for scholarship, systems, and civilisation.

Oscar launched Mufakir to honour this heritage and activate it in the modern era. It is a space where entrepreneurs, economists, consultants, and thinkers can publish ideas that challenge, clarify, and construct better business systems for African economies.

The Real Economy is an Idea First

Oscar believes that before we build businesses, we build assumptions. And those assumptions shape behaviour.

  • Pricing is a mindset.
  • Positioning is a worldview.
  • Growth is a design decision.

Media, in Oscar’s hands, becomes a tool to reform how we think – and therefore how we build. Mufakir is a journal of those reformative ideas.

Media as a Tool for Economic Literacy

Mufakir does not just inspire. It instructs.

Every article is designed to give entrepreneurs practical frameworks:

  • How to brand ethically.
  • How to price sustainably.
  • How to scale through systems, not guesswork.

Oscar’s approach to media is not promotional. It is pedagogical. Through his magazines, he is embedding education into the African business culture.

Business Literacy as Infrastructure

Oscar often says, “You can fund a business. But if it does not understand itself, it won’t survive.”

That is why Mufakir champions business literacy as a form of national infrastructure teaching entrepreneurs how to read markets; helping consultants develop region-specific models, and giving leaders frameworks for sustainable development.

Oscar wants business content to serve the same purpose as a road or a school – to empower movement, access, and opportunity.

Thought Leaders as Economic Catalysts

Mufakir is also a platform for thinkers. Oscar believes Africa is rich with intellectual capital, but lacking in platform capital. Many brilliant frameworks never see daylight because their creators have no place to share them.

Mufakir is changing that. It actively scouts and publishes voices with reform ideas, scalable models, and visionary systems thinking.

Oscar views thought leadership not as fluff, but as a measurable economic contribution.

A Challenge to Policymakers and Entrepreneurs

Oscar issues a direct invitation to North African leaders, business developers, and public thinkers:

“Stop outsourcing innovation. You have your own frameworks. Publish them. Teach them. Build with them.”

Mufakir is not just a magazine. It is a movement to reclaim Africa’s role as a global source of ideas that scale.

Closing Reflection

“Africa’s biggest exports should be models, methods, and movements.” – Oscar Manduku-Habeenzu

Through Mufakir Magazine, Oscar is not just amplifying thought. He is equipping economies. He is showing that media, when used with purpose, can become the most effective development tool we have.

Mufakir. Think bold. Publish smart. Build economies.

Written By Oscar Manduku-Habeenzu

Oscar Manduku-Habeenzu is a strategist, journalist, and author with expertise in leadership, economics, and business strategy. He deciphers market shifts. Visit oscarhabeenzu.com

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