Very often e-commerce start-ups go unchecked as they make claims in order to get more investors. Zandaux.com is one such example that needs to be called out in South Africa, Kenya, Nigeria, and Egypt, as it fabricated its traffic stats, claiming it has “20 million daily visitors”, when it has less than 24,000 per month.
According to Similarweb.com, the popular website ranking tool, Takealot.com is ranked 3,108th globally , with over 15 million monthly visits and 4 million unique visitors a month. According to the same global tool, Zandaux.com, an new B2B E-Commerce website launched in February 2024 in South Africa is ranked number 3,405,890th in the world, and has only 23,000 monthly visits and no data available for unique visitors at time of article publishing.
At its official launch in South Africa, Zandaux.com CEO, Franck Obambi-Gatsi told South African media, such as News24, SABC, ITWeb, BusinessLIVE and more, that Zandaux.com had over 20 million daily visitors.
ITWeb.co.za published “According to Ngatse, Zandaux has been in development since 2020 and currently has over 20 million unique daily visitors. In October, the company had a soft launch in SA, and started marketing and signing up local businesses.”
If this were true, that would mean Zandaux.com has more traffic than Takealot.com and YouTube.com in South Africa for that matter, who are between 17 million to 20 million per month in the same metrics.
Whilst it is commendable to be ambitious, fabricating traffic stats for an e-commerce company that claims to be the “Alibaba of Africa”, is nothing short of untrustworthiness.
Unlike Kenya, Nigeria, and Egypt, the other operating markets of Zandaux.com, where such things may go unchecked, South Africa is the most advanced e-commerce economy in Africa that does not allow such behaviour from new or old players in the market.
Sources: ITWeb, SimilarWeb
